Pay-Per-Click ads, such as those on Google search result pages and across display ad networks, are the fastest ways to get traffic and leads for your business. Ads are on so many websites BECAUSE THEY WORK. Sorry, I got excited there. The fact is that it is really easy to waste a lot of money on advertisements (especially social media ads) if you aren’t diligent. You need to really get into the nitty-gritty of your metrics and see what works, what doesn’t, and what happens when your advertisement works. There are also non-PPC ad opportunities online.
If you are already running ads I can evaluate your current strategy, and if not I can help you develop one.